Have you ever picked up a book, newspaper or magazine hoping to read something interesting but soon found yourself lost and confused? Have you started reading a blog post, but then stopped half way through and convinced yourself you have other more important things to do? Would you want to read something boring, lengthy or redundant? Probably not.
A poorly written piece of writing has the power to drive your reader away. A great piece of writing, on the other hand, has the power to generate excitement or pleasure and keep your reader wanting more.
So how can we as writers produce writing that is interesting, concise and clear? How can we lure our readers, keep them involved and bring them back for more? I have a few suggestions.
If I asked you to write about your favorite pet, most of you would write about your dog. Right? Wrong...
You don't want to write about your dog because everyone else will be writing exactly the same thing. Instead, you want to write about your pet tarantula or your pet alligator. By the way, I have known people who have had both as pets.
If you have other suggestions, please leave them in the comment section.